Doric and Cowdroy has confirmed a new brand marketing and customer activation program for 2016.
Central to the 2016 program is an exciting new partnership with front-running V8 Supercar outfit Tekno Autosports, supporting its racing ventures throughout Australia, New Zealand and Asia.
Parent company Alchin Long Group (ALG) will be building upon many years of loyal commitment to Doric Ambassador Will Davison, joining the star driver in his new role with Tekno Autosports.
Doric branding will feature throughout the inside of the #19 Holden V8 Supercar cabin and be seen widely via the series’ extensive television coverage.
Cowdroy branding will also feature on the outer livery of the Tekno entry.
Davison will continue his role as Doric Brand Ambassador for the 6th consecutive year.
John Bowe will also continue into his 10th year as a Doric Ambassador contesting the Touring Car Masters series and is looking to back up his 2015 series win in his famous Ford Mustang.
“Doric and Cowdroy are excited about this new partnership and we are looking forward to continuing our active engagement with the series through our passionate customers and staff over the 2016 racing season,” said ALG Marketing Manager David Scoones.